James Ainsworth

Looking at the online data behind the first week of December with the keywords ‘Christmas’ and ‘Xmas’ we can see certain interesting themes and therefore, opportunities. As you might expect, the highest mentions of the search terms are to be found on Twitter and the like but that doesn’t always mean that is where you [...]

Lick your finger and stick it in the air to determine which direction the wind is blowing. Pick a stick from the riverside and set it adrift downstream to judge the pace of the flow. These rudimentary attempts at predicting an outcome have as much value as judging a book by its cover. Sure it [...]

The above is a screengrab from Facebook (with names redacted to avoid further blushing) which highlights the futility of Facebook’s new frictionless sharing system, whereby – if the app is enabled – your viewing habits on certain sites are instantly broadcast to your Facebook friends. The above incident is fairly self-explanatory but does suggest that [...]

Another year and another wave of wannabes are put under the cultural microscope of The XFactor (and I love it!). Now we are down to the Finalists and the live performance shows, we will be party to three hours – every Saturday evening – of interaction on Twitter, Message Boards, Facebook and just shouting at [...]

by visually via Filed under: Chaff Tagged: api, data, infographic, open data, Social Media, visual.ly

VIDEO EMBEDDING SUBSEQUENTLY DISABLED. VIEW HERE An excellent and wholly accurate take on the Ethos of the latest attempt by Facebook to soak up your data by piecing your entire life together through them and therefore, online. Visually, Facebook Timeline looks great. It takes a significant step away from the also ran of Google+ and [...]

‘Likes’ ‘Retweets’ and ‘Reblogs’ are all well and good as a shallow metric but not much more. Use them  as a guide indicating how effective your social activity is progressing.  Report and monitor the things that truly matter to your business, the deep metrics that deliver consistency of reporting and value in terms of business [...]

I like to keep business and personal separate as much is possible when it comes to Twitter. My ‘Work’ Twitter account ( @AlterianJames) has completely different needs, aims and audience to my @JamesAinsworth account. This is evidenced above quite nicely thanks to Visual.ly. Filed under: Wheat Tagged: infographic, Social Media, Twitter, visual.ly

Google+ or Google Circles or G+, as some are choosing to call it, is the new social network on the block. You can read great overviews here, here and here. The curious thing is that it gets no coverage in this month’s Wired magazine but is arguably the biggest thing in tech, networks and online right now. But that [...]