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CONTENT + ALT + DELETE: BULLETIN #38

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WELCOME TO YOUR ESSENTIAL WEEKLY CONTENT MARKETING UPDATE.


CONTENT MARKETING CAMPAIGN

SHUTTERSTOCK: USING THEIR CONTENT TO PROMOTE THEIR IMAGE LIBRARY

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What now?

Shutterstock, the “Royalty free stock images, photos, videos, and more” people have dipped into their vast image library to create a marketing campaign of their own, to help fix the problem that was arguably of their own creation. Stock image libraries have a bad reputation for many things, lack of diversity, lack of reality and so so many awkward office-based high five assets that only get used in irony.

In order to stand out from their competitors, they have created their first marketing campaign in six years to show users that ‘It’s not stock, it’s Shutterstock’. With a range of eye-catching assets and inter-changeable copy that still uses the ‘-stock’ stem, this campaign goes above the line, in print and on social to inspire creatives to tell their story better.

As Shutterstock’s Graeme Allister, Mannaging Copywriter, would have it: “Take another look at our leading library of stock assets, with over 200 million images, video clips, and music tracks. You’ll discover content that’s dramatic, fun, and unexpected. You’ll see it’s not just an image, or a clip, or a piece of music — it’s a feeling, a sensation, a source of inspiration.”

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Where next?

Shutterstock are already doing more to battle their diversity in stock issue and are at the forefront of connecting users with increasingly powerful phone cameras to capture more imagery as it happens. It would be good to see Shutterstock do more story-telling in their marketing themselves.

Every photographer can tell you about the moment they captured that one shot, Shutterstock would do well to amplify those stories to help make an image land with a wider audience and inspire photographers to shoot better, inspire creatives to image better. Ultimately, for quality to rule over quantity from an organisation that sits on a wealth of content.

Agency: DiMassimo Goldstein

Client: Shutterstock


CONTENT MARKETING ARTICLES

From WhatsApp to Alexa : why the ad-free era is over - The Guardian

If you build it (and ‘it’ is a wave of voice activated devices that bring vocal-activated utility into the home), then they, (where ‘they’ is adverts), will come. This article in The Guardian is an exploration into the, as yet, relatively, untouched advertising landscape of voice-led search and home-based devices.

Many people are citing the research by Fast Company that suggests 50% of all search engine activity will be voice activated by 2020. I think there is a huge caveat around transactional and quick win task queries gaining traction but long-tail search around where to go on holiday or your next property purchase, not yet and not 2020. I digress.

Read up on how home devices, WhatsApp and more are all going to receive an injection of advertising wherever possible, some might even be personalised, clever and creative and some of it will be dumb and obtrusive.

“Batten down the hatches and prepare yourself for the advertising onslaught.”

Why McDonald’s doesn’t fight social media warsPR Week

In a relatively candid interview, McDonald’s Jano Cabrera, SVP, U.S. comms, global media and PR has shared with PR Week the reason behind their strategic refusal to get involved in social media tit-for-tat with their rivals. Firstly, as well you might imagine, they don’t need to. They are the market leader. But also, because it doesn’t make a difference to their overall comms strategy, their business goals and their bottom line.

"The nature of leadership brands is you get to a point where you understand real ROI is being mindful of and responsive to competition," he said. "But you don’t stay a leadership brand by simply responding to competition. You do it by continuing to innovate and staying customer-focused."

Fyre Festival - Netflix

Just watch it. It’s compelling. It’s probably going to happen again. The influencer industry is a farce. The story is a bunch of memes stitched together to tell one true crime comedy.

“Any time there would be anything that was ‘distasteful,’ or calling Fyre out on anything, it was always a matter of, go to that source and eliminate it. [We were] instantly flagging words like lineup, performers, details, info, flights, fraud, stupid, scam, festival even. ‘Festival’ was blocked — it got that bad.”

Did your Blue Monday social media campaign matter to your customer relationship? - DMA

The origins of Blue Monday may well be a debunked theory and a PR industry creation - nonetheless, if done well, it is a conversation starter and an opportunity for brands to connect, engage and maybe even reinforce a customer relationship around the topic and its various extrapolations. It is also a time for brands to miss the point of campaigns and even the basics of marketing and customer relationships completely.

“If marketing is going to make something up then make it worthwhile. Or charming in some way.“


CONTENT MARKETING TOOL

Source: Thread Reader App

Source: Thread Reader App

THREAD READER APP

In their words: Thread Reader App is a service that allows anyone to unroll long Twitter thread and display them on an easy to read page.

THREAD READER APP

Also consider: Twitter



CONTENT MARKETING CAREERS

Group Manager of Social Media and Content, EMEA - Adobe

Insight Digital Content Specialist - Gambling Commission

Senior Content Executive - National Trust


CONTENT MARKETING EVENT

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MELTWATER SOCIAL SUMMIT, LONDON - 13 March 2019


An eventful day full of discovery on how to unlock the power of social”

What was once the Sysomos Summit is now, through acquisition and consolidation of social listening platforms, the Meltwater Social Summit.

For those looking to turn social data insights into actions and creative opportunities, this event will tick your box.

Tickets are FREE, register your interest now: https://sysomos.com/summit-london-2019/


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CONTENT + ALT + DELETE: BULLETIN #37

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WELCOME TO YOUR ESSENTIAL WEEKLY CONTENT MARKETING UPDATE.


CONTENT MARKETING CAMPAIGN

National Trust: Creating stand-alone assets on Giphy to support editorial content

What now?

The National Trust are a national institution in which we trust. Generations have done so for some time. Recent figures suggest memberships are at an all time high and spanning generations, meaning even snowflakes like to see old properties covered in snowflakes.

One of the things the National Trust has done well for some years now is social media and it has long been doing content right. For me, the children’s collectible poster and magazine was a hotly anticipated mail drop before I even knew what Direct Mail was.

Now the National Trust are getting into the animated sticker game on Giphy. It shows that their visual assets need not be stuck at stunning photography of landmarks and locations. The sticker set includes a membership card, the 2019 handbook and with half an eye on integrating into other content channels, a ‘swipe up’ animation.

Expect to see the stickers - hosted on the National Trust Giphy channel - deployed in organic Instagram Stories in the coming weeks and I am sure they will be hoping that the general public - members or otherwise - will start to adopt them in their channels as part of a visit experience also.

Where next?

The National Trust has a wealth of property assets which lend themselves to visual media and visitors are encouraged to capture as part of compelling user generated content opportunities. By enriching this photography with stickers and adapting Stories on Instagram and Snapchat, they have a chance to reach out further and on the terms and in the animated visual language of those that inhabit those platforms.

It would be great to see them take their Stories content further and bring them to life with a wider range of supporting sticker animations, including making sticker sets a mandatory element of any influencer take-overs, sharing their visit experience and incorporating these animated branded elements to enhance brand exposure and consumer resonance.

As for Giphy as a platform itself, beyond hosting, it is yet to find its place beyond that space of being a well-indexed and searchable moving image library and with conjecture suggesting it gets down-graded in Google search, it offers little inherent SEO benefit but as a means to enhance a content experience, it certainly offers that much.

Client: National Trust

In-house: National Trust


CONTENT MARKETING ARTICLES

B2B marketing trends in 2019 - Metia

One for the B2B fans out there…Metia have released this useful piece of curated research and forecasting that outlines their view of the business to business opportunity and challenge on social media in the year ahead. The content load time statistics are quite curious, given that you need load time and attention to be arrested on the referring property itself and if Facebook’s 3-seconds or bust scare-mongering is to be believed, you’ve likely lost someone before they even get the chance to try out your load time on that whitepaper you get there.

“Load time is killing B2B marketing ROI. 4+secs load time = 73.56% of clicks fail to make the destination.”

Bands F.C.Bands F.C.

If you like music, football and design, check out famous bands and their football kit designs as created by Bands F.C. Its visually compelling, clever and curious and now spinning off into a great merchandise opportunity. With over 400 designs of badges and full kits, the collection has found itself in exhibition spaces around the UK and pub conversations with sportswear purists and indie band snobs alike.

The idea is a simple one, that came to us one evening back in July. Bands as Football Teams, Football Teams as Bands.

Spotify will let now brands sponsor its Discover Weekly weekly playlist  - Techcrunch

Spotify is introducing additional ad formats in the year ahead and first up is the opportunity to pay good media money on pairing your brand with their Discover Weekly playlists. Discover Weekly playlists are the algorithmic jewel in the crown of Spotify’s service and so offering the opportunity to serve up (relevant) ad inventory to listeners makes complete sense.

“Personalisation has quickly gone from a nice-to-have to an expected consumer experience that delights audiences and marketers are craving opportunities to be part of it” Danielle Lee, Global Head of Partner Solutions at Spotify


CONTENT MARKETING TOOL

QA Scoring Checklist for B2B Content by Radix Communications

In their words: “Getting very serious about content quality at @radixcom - our new internal QA review criteria starting today.”

Radix Communications

Also consider: Energy.Gov



CONTENT MARKETING CAREERS

Content Strategist - Macmillan Cancer Support

Head of Digital Content - Tate

Senior Content Designer - Nationwide


CONTENT MARKETING EVENT

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Rules of Engagement - 30 January 2019


The regular Bristol-based gathering of Social and Content enthusiasts takes place at Prophecy Unlimited at the end of the month,

FEATURING:
Ash Phillips

How to create a strong personal brand & build real relationships.

Sarah Key & Sara Price
Understanding and creating content for colour blindness, the UK.s most common genetic condition.

The Digital Clinic
Conquering content challenges with the crowd

Tickets are just £6: https://rulesofengagement.social/tickets/


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CONTENT + ALT + DELETE: BULLETIN #36

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WELCOME TO YOUR ESSENTIAL WEEKLY CONTENT MARKETING UPDATE.


CONTENT MARKETING CAMPAIGN

Tourism Ireland: Using the data of emotion to create content

What now?

Show me an Ad about tourism in Ireland that doesn’t go all in on the emotion of falling in love with the place. At least with this latest TV Ad spot and wider social execution, there is the perfect partnership of data and emotion in a simple, yet effective, creative route that wears both on its sleeve.

With Tourism Ireland (and Publicis London’s) new proposition of “Fill your heart with Ireland”, it is easy to see where the execution came from but it could also have been a contrived and engineered affair of the heart and screen.

Where next?

I would like to see more supporting content that reinforces Ireland as the source of the physiological experience. Spotify playlists of Irish artists and their songs that fit a certain range of BPM. An academic explaining the reason behind the rush of blood connected with the experience. Photos captured by the couple overlaid with their heart beat pattern in print, display and beyond. VR executions in target countries that generate that same heightened response by merely putting on a headset but with recommended destinations and itineraries based on your own physiological response.

Client: Tourism Ireland

Agency: Publicis London


CONTENT MARKETING ARTICLES

We learn “digital” doesn’t have to mean “short” - Nieman Labs

A fascinating case study from an innovative digital publisher, sharing their long and short of it in content experiments.

“I’m a proponent of a “right-form” approach to journalism — the idea of thinking about how to tell stories from the outset in terms of video vs. audio vs. text, short-form vs. long-form, whatever the right form for the journalism may be.”  Raney Aronson-Rath

Anthony Joshua delivers knock-out surprise to super fans on Boxing DayEvening Standard

The tried and tested route of candid camera and undercover celeb reveal is used to good effect to create content that highlights the possibilities of connecting with a publisher and their content (but only when you are a loyal Sky VIP)

“The one-on-one nature of this is so personal I don’t think any of them will forget this for a long, long time, and we encourage all our customers to join Sky VIP and find their own incredible experiences.” Adam Smith

Marketers who prioritise digital advertising have delusions of effectiveness  - The Drum

Social and other digital channels as part of the mix, sure. But all in and you’re missing out and missing the mark.

“Social media is vastly overrated” Samuel Scott


CONTENT MARKETING TOOL

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Hawkeye by Scoop.it

In their words: Content intelligence platform that analyzes the relevant Web and provides data-driven insights to marketers in order to identify content opportunities.

Hawkeye by Scoop.it

Also consider: Buzzsumo, Newscred, Atomic Reach.



CONTENT MARKETING CAREERS

Head of Content and Creative - NHS Digital

Head of Content - Comic Relief  

Web Content Administrator - IDL


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WELCOME TO YOUR ESSENTIAL WEEKLY CONTENT MARKETING UPDATE.


CONTENT MARKETING PODCAST 

Podcast contains a review of the content marketing week plus bonus tools and tips!

This episode also features an interview with Heidi Stephens about her frying pan going viral. 


CONTENT MARKETING ARTICLES

3 Advanced Influencer Marketing Strategies for Noisy Markets - Convince and Convert

Lessons in Community Engagement – Valuable Content Award for Scilly Sergeant Colin Taylor - Valuable Content

GWR –  The Art of Storytelling  - Linkedin 


CONTENT MARKETING TOOLS

Jook - The Jukebox App

Create an online jukebox through Spotify to anable your guests to throw a virtual Dime your way and play the songs they like..until someone gets drunk and puts Aqua's 'Turn back Time' on repeat until the sun comes up.

Jook

 

Outsmart - stay ahead of your competitors

Keep your digital marketing smart and ahead of the pack with Outsmart. Currently in Beta but looking like a promising digital marketing platform that allows you to access in sights and historical data on your competitors.

Outsmart

 

Adobe Audition CC - A professional audio workstation for mixing, finishing, and precision editing.

It is about time I gave a nod to the software I use to put the Content + Alt + Delete podcast together. Here is to Adobe Audition.

Adobe Audition CC


CONTENT MARKETING CAREERS

Exhibition Content (Experience) Developer - At Bristol

Deputy Head of Content and Digital - Department of Transport (Gov)  

Head of Social - ASOS

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WELCOME TO YOUR ESSENTIAL WEEKLY CONTENT MARKETING UPDATE.


CONTENT MARKETING PODCAST 

Podcast contains a review of the content marketing week plus bonus tools and tips!


CONTENT MARKETING ARTICLES

Infographic: The History of Content Marketing – Contently

30+ powerful adjectives and verbs for eye-catching headlines – Econsultancy

Podcast: Storytelling tips from Pixar's story chief and the National Theatre – Campaign


CONTENT MARKETING TOOLS

FLIXTAPE - Like a mixtape for Netflix

Netflix has correctly realised that romance is not dead and before you get to the 'Chill' you need to do the woo and so they have created flixtape. a chance to make netflix episode mixtapes with netflix content that you can send on to your love interest...or your Mum. 

Flixtape

 

BLOGINDER- The Tinder for Bloggers

Terrible tagline but useful tool for connecting content and people? Maybe. 

Bloginder

 

GOODBLOCK MOBILE - One amazing, charitable Ad per day

"We believe that advertising doesn’t have to be obnoxious banner ads, data mining and clickbait. Ads, when carefully crafted, can be delightful. Our mission is to hold the Internet to that standard. Think entertaining Super Bowl ads plus data privacy."

Goodblock


CONTENT MARKETING CAREERS

Festival Marketing Content Creator (freelance) - Wildscreen

Senior Content Manager - The Open University

Web Content Coordinator - Thomas Pink

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WELCOME TO YOUR ESSENTIAL WEEKLY CONTENT MARKETING UPDATE.


CONTENT MARKETING PODCAST 

Podcast contains a review of the content marketing week plus bonus tools and tips!


CONTENT MARKETING ARTICLES

How to Integrate Paid Social in Your Content Marketing Strategy – Neil Patel

Thomson and First Choice owner to scrap holiday brochures  – The Guardian

4 Strategies To Find A More Specific Niche In Content Marketing – Forbes


CONTENT MARKETING TOOLS

JULIA - A chatbot that serves up info, tips & inspiration on food & cooking

Cooking up a storm in the kitchen? This chat bot delivers recipes via text message to take you from ingredients to completed culinary masterpiece. Text an ingredient to Julia and your food-based flirtation will begin.

Julia

 

CORRO - Simple & Visual Content Collaboration

Marketing teams looking for a unified platform to run content, campaigns and creative output? Corro is the dashboard with truly usable workflow for you. Manage your content before it manages you.

Corro

 

BLUENOD - Visualize Twitter communities and find influencers.

Create visual representations of your Twitter connectedness and identify relevant influencers, content opportunities and Twitter list management.

Bluenod


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WELCOME TO YOUR ESSENTIAL WEEKLY CONTENT MARKETING UPDATE.


CONTENT MARKETING PODCAST 

Podcast contains a review of the content marketing week plus bonus tools and tips!


CONTENT MARKETING ARTICLES

A Marketer’s Guide to Content Curation - Convince and Convert

A sticky relationship with the Euro 2016 Panini sticker album - CRM Life 

7 Essential Content Marketing Lessons From Rand Fishkin’s Whiteboard Fridays - Content Marketing Institute


CONTENT MARKETING TOOLS

RIPL -  'Easily create eye-catching posts and share them on Facebook, Twitter & Instagram.'

Create custom animated posts for social media. Get that ad space look and feel without the need for a big media budget.

RIPL

 

WEVIDEO - 'Easily create outstanding videos.'

Cloud-based and collaborative video production platform with a useful mobile app too. Create video content on the fly. 

WEVIDEO

 

SEGMENT - 'Simplify your analytics.'

Collect customer data with one API and send it to hundreds of tools for analytics, marketing, and data warehousing. 

SEGMENT


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WELCOME TO YOUR ESSENTIAL WEEKLY CONTENT MARKETING UPDATE.


CONTENT MARKETING PODCAST 

Podcast contains a review of the content marketing week plus bonus tools and tips!


CONTENT MARKETING ARTICLES

How to Create a Content Mission Statement with 4 Simple Templates - Orbit Media

When one upvote is worth a thousand visitors - The Next Web

The U.K.’s Times and Sunday Times are structuring their new apps and website around peak traffic times - NiemanLab


CONTENT MARKETING TOOLS

ANSWER THE PUBLIC -  'Ask the Seeker. Enter your keyword and he'll suggest content ideas in seconds'

Is this the most gimmicky SEO tool you ever will see? Yes. Is it still useful under the hood? Yes. SEO is a game of supply and demand. Supply the answers with content that users demand and have yet to be satiated. 

ANSWERTHEPUBLIC

 

ICONOSQUARE - 'Key metrics about your Instagram account.'

Given that Instagram is next to useless for stats and metrics in and of itself, use this to standardise reporting.

ICONOSQUARE

 

FAQFOX - 'Is your marketing research lacking?'

In a similar set up to Answer The Public, this tool is useful for keyword, topic and content opportunity research. 

FAQFOX



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WELCOME TO YOUR ESSENTIAL WEEKLY CONTENT MARKETING UPDATE.


CONTENT MARKETING PODCAST 

Podcast contains a review of the content marketing week plus bonus tools and tips!


CONTENT MARKETING ARTICLES

Twitter made some changes to paid…and they are pretty cool - Immediate Future

Content Migration. Why you must say no to the madness! - Medium

Influencers to Brands at Digital Conference: Let Us Control the Content - AdAge


CONTENT MARKETING TOOLS

CONTENTTOOLS -  'Finally, a content marketing platform to manage all your content in one place'

All your content IF you use Wordpress, that is. That said, if I DID use Wordpress (I'm a Squarespace kinda guy - must be all those podcasts having their wicked way with my conscience, right?)  this would be pretty neat with workflow stage-based and distribution facets catered for within one dashboard. 

CONTENTTOOLS

 

NEWSIO - 'makes it easy for your team to instantly share relevant company news and content on social media.'

Similar to the likes of Dynamic Signal and their 'Voicestorm' offering or Hootsuite's fairly recent foray into content amplification for teams, Newsio has an interesting pricing structure with 5 people on your team being free forever which makes this scalable and tactical at this level before the $$,$$$ jump to play with the bigger payers. 

NEWSIO (BETA)

 

LOOPAGAIN - 'Go viral with perfect loop Gifs.'

There is an art to the perfect GIF. The continuity of the sequencing of the 'video' source content is identified to make the perfect looper.

LOOPAGAIN


CONTENT MARKETING CAREERS

Production Editor - BBC History Revealed Magazine, Immediate Media Company

Content Marketing Manager - Adecco

Research Content Specialist  - Gartner


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CONTENT MARKETING PODCAST 

Podcast contains a review of the content marketing week plus bonus tools and tips!


CONTENT MARKETING ARTICLES

9 Web Content Writing Rules Everyone Should Know - The Content Factory

Aligning Content Work with Agile Processes - A List Apart

How Imgur Became An Image-Sharing, Meme-Generating Megacommunity - Fast Company


CONTENT MARKETING TOOLS

CONNECTOR -  Outreach emails, perfected.

Connect your blog content with proven email templates with tracking, scheduling & follow-up sequences.

CONNECTOR

 

GOODBARBER - Apps. Made by You.

Create Apps for iPhone and Android with ease. Design, Add content, test and publish your mobile first content.

GOODBARBER

 

COCHEDULE HEADLINE ANALYZER - Want to write better headlines?

The free blog post headline analyzer will score your overall headline quality and rate its ability to result in social shares, increased traffic and SEO value.

COCHEDULE HEADLINE ANALYZER


CONTENT MARKETING CAREERS

Content Manager - Toyota

Marketing and Communications Officer, Content Management - North Hertfordshire College

Junior SEO Copywriter - VoucherCloud


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CONTENT MARKETING PODCAST 

Podcast contains a review of the content marketing week plus bonus tools and tips!


CONTENT MARKETING ARTICLES

Movie marketers get creative on Instagram to promote new releases - Digiday

Clarifying the Noise: The Content Marketing Spectrum - Content Marketing Institute

How Thorntons uses content marketing to gain an edge at Easter - Econsultancy


CONTENT MARKETING TOOLS

APESTER -  the next generation of digital storytelling

Embed interactivity with polls and more with Apester to find your audiences voice.

APESTER

 

STREAMLI -  Explore the World YOUR way

Be the director you always wanted to be and tap into a pool of film-makers:  Enter location and description( what you want to see), choose length of the live stream and select your local broadcaster.

STREAMLI

 

MAP ME - Build smarter maps

A touch of the geography never hurt anybody. Create, populate and annotate maps to enrich content with informative visuals. 

MAP ME


CONTENT MARKETING CAREERS

Head Content Writer - Latest Free stuff

Website and Intranet Content Manager - Avon and Somerset Police

Digital Content Manager - Boden

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CONTENT + ALT + DELETE: BULLETIN #27

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WELCOME TO YOUR ESSENTIAL WEEKLY CONTENT MARKETING UPDATE.


CONTENT MARKETING PODCAST 

Podcast contains a review of the content marketing week plus bonus tools and tips!


CONTENT MARKETING ARTICLES

Publishers Have to Pay Up to Track Their Audiences on Distributed Platforms - Adage

3 Ways to Use Transparency in Content to Cut Through the Noise - Content Marketing Institute

Content Marketing Lessons Inspired By The Oscars 2016 - M2 Bespoke


CONTENT MARKETING TOOLS

LEGGO –   Save your articles. We make sure you will read them.

No more dirty content stockpiling bad habits for you, dear reader. Statistics, notifications and gamification improve your reading processes and keep you as close to' inbox zero' or its backlog of articles equivalent.

LEGGO

 

HEISENBERG IPSUM -  Placeholder Text with added Meth

Need some inspirational copy to fill those text placeholders beyond Lorem Ipsum? Fill those boxes with quotes, dialogue and more Breaking Bad goodness. 

HEISENBERG IPSUM

 

FANPAGE KARMA -

Analyze Facebook profiles and those of your competitors to gain insights, benchmark and reporting that makes a difference

FANPAGE KARMA


CONTENT MARKETING CAREERS

Technical Content Manager - Camelot

Head of Content & Social - Moo

Digital Content Strategist - Sift Digital

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WELCOME TO YOUR ESSENTIAL WEEKLY CONTENT MARKETING UPDATE.


CONTENT MARKETING PODCAST 

Podcast contains a review of the content marketing week plus bonus tools and tips!


CONTENT MARKETING ARTICLES

The quest to solve YouTube’s strangest mystery - BBC

Content Marketing – Stats you need to know! [Infographic] - EHL Marketing

Great content is useless when it’s not being looked at - Medium


CONTENT MARKETING TOOLS

VIDLOGS – Create your unique video brand

Generate fully customizable video streaming sites from YouTube, Facebook or self-hosted content in minutes and showcase your brand via the medium of curated and created video content.

VIDLOGS

 

ANCHOR.FM -  Radio by the people

"Anchor is a free iPhone app that makes it easy to broadcast short audio clips to a global audience in seconds. Your listeners can talk back, sparking instant group conversations that were never before possible."

ANCHOR.FM

 

GRATISOGRAPHY - Free Hi-Res images

Free high-resolution pictures you can use on your personal and commercial projects with great personality, high quality and compelling imagery.

GRATISOGRAPHY


CONTENT MARKETING CAREERS

Content Marketing Manager - Mind Candy

Content Marketing Manager - Eduserve

Senior Editor Children's Publishing - Parragon

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WELCOME TO YOUR ESSENTIAL WEEKLY CONTENT MARKETING UPDATE.


CONTENT MARKETING PODCAST 

Podcast contains a review of the content marketing week plus bonus tools and tips!


CONTENT MARKETING ARTICLES

10 Rules for Creating Content People Can Trust - Copyblogger

The Internet of a (crazy little) Thing called love - The Real Adventure Unlimited

Public Radio Podcast Measurement Guidelines - GoogleDocs


CONTENT MARKETING TOOLS

TINYMETRICS –  Get hundreds of metrics & export all your Instagram data with only one click, no setup required.

Looking to bring some informed decision making to your Instagram game? Tinymetrics may just be the thing for you and your carefully filtered images.

TINYMETRICS

 

QUARTZ -  News in a whole new way

Ever wondered what journalism would look like if it existed natively within your iPhone? Whether this is journalism re-imagined or just the same old content in a new skin, it certainly offers an alternative for those that might want to consume news in such a manner. 

QUARTZ

 

TRBBLE - A Trbble is your favourite part of a song.

Integrating with Soundcloud, Trbble scans tracks to isolate and analyze that perfect moment in your favourite (Soundcloud only) songs. 

TRBBLE


CONTENT MARKETING PEOPLE

Robert Rose     T: @Robert_Rose     W: about.me/RobertRose

Katie Wink    T: @kdub   W:   about.me/katiewink

Vikki Chowney     T: @vikkichowney    W: boudiccafoods.com


CONTENT MARKETING CAREERS

Head of Content - Made In Bristol TV

Content Producer - CNN

Digital Content Co-ordinator - Collinson Group

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WELCOME TO YOUR ESSENTIAL WEEKLY CONTENT MARKETING UPDATE.


CONTENT MARKETING PODCAST 

Podcast contains a review of the content marketing week plus bonus tools and tips!


CONTENT MARKETING ARTICLES

Content Marketing’s Secret Sauce? Good Workflow - Content Marketing Institute

Should Twitter go beyond 140? In less than 10,000 characters - The Real Adventure Unlimited

Why Lazy People Make the Best Content Marketers - Copyblogger


CONTENT MARKETING TOOLS

HUM – Thousands of your future customers are on Twitter. Find them with Hum.

Hum allows you to use a 'people first' approach to connect with the right people and content on Twitter relevant to your niche. 

HUM

 

KW FINDER - Find long tail keywords with low SEO competition

Discover the rich opportunities to create content that your audience is demanding and stand out from the noise of existing content with some quick SEO analysis.

KW Finder

 

QUACKIT - Your ultimate HTML resource

A fantastic mix of resources, tutorials and tools for getting your HTML just right. 

QUACKIT


CONTENT MARKETING PEOPLE

Garrett Moon      T: @garrett_moon     W: CoSchedule.com

Kerry Butters    T: @kesbutters   W:   markitwrite.com

Sarah Mitchell     T: @globalcopywrite     W: lushdigital.com


CONTENT MARKETING CAREERS

International Blogging Coordinator - Medecins San Frontiers

Digital Content Producer - SS Great Britain

Content Editor - Sticky Content

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CONTENT + ALT + DELETE: BULLETIN #23

content+alt+delte+james+ainsworth+content+marketing+podcast+and+blog

WELCOME TO YOUR ESSENTIAL WEEKLY CONTENT MARKETING UPDATE.


CONTENT MARKETING PODCAST 

Podcast contains a review of the content marketing week plus bonus tools and tips!


CONTENT MARKETING ARTICLES

Before 'Serial,' Two Women Set Out To Bring True Crime To Podcasts - Huffpost

Study shows most of your Facebook friends aren’t really your friends - Business Insider UK

One Thing Is Killing Content Marketing and Everyone Is Ignoring It - Content Marketing Institute


CONTENT MARKETING TOOLS

TONEAPI – Write better by optimising content for emotion

Identify the most relevant tone and copy based on emotionally intelligent insights. Let APIs determine the emotional dynamics that will deliver for you and your reader.

TONEAPI

 

POSTREACH - Gain insight into how far your content is spreading and the people who amplify it on Twitter

Postreach will monitor your content for Twitter shares (Even after Twitter stopped others allowing such functionality) IDentify who amplifies your content and deliver great analytical reporting.

POSTREACH

 

MILLION SHORT - What havent you found?

A search engine that delivers results with the big search engine player results removed. Take out the top 100, 1k, and more results to unearth something different.

MILLIONSHORT


CONTENT MARKETING PEOPLE

Amy Porterfield      T: @AmyPorterfield      W:  AmyPorterfield.com/

Thomas J. Armitage     T: @ThomasJArmitage     W:  thomasjarmitage.com

Paul McCrudden   T: @paulmccrudden     W: https://about.me/paulmccrudden


CONTENT MARKETING CAREERS

Head of Content - Virgin Media

Digital Content Manager - National Trust

Copy Editor - Screwfix

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CONTENT + ALT + DELETE: BULLETIN #22

content+alt+delte+james+ainsworth+content+marketing+podcast+and+blog

WELCOME TO YOUR ESSENTIAL WEEKLY CONTENT MARKETING UPDATE.


CONTENT MARKETING PODCAST 

Podcast contains a review of the content marketing week plus bonus tools and tips!


CONTENT MARKETING ARTICLES

How brand differentiation creates longer-term value for your business - Castleford AU

How I accidentally figured out what I want to do in life (and this thing called #NoFilterFeb) - Fritha Hookway

3 things every marketer should do now about ad blocking - Rafael Urbina
 


CONTENT MARKETING TOOLS

SAMPULATOR – You just lost your morning to this sound app

Sampulator allows you to create music from a wide range of samples and all from your desktop browser.

SAMPULATOR

MEMTALK - New fashion of storytelling

Memtalk is one of a new frequently occurring breed of apps whereby you can take photos and narrate your thoughts over them to create a quick and highly shareable storytelling style piece of audio-visual content. 

MEMTALK

ADOBE PORTFOLIO - Build your own personalised website

Taking square aim at the likes of Squarespace, adobe now offer a modular based web-design tool to create great looking websites and to do so super fast. 

ADOBE PORTFOLIO


CONTENT MARKETING PEOPLE

Gerry Moran      T: @GerryMoran      W: MarketingThink.com

Ian Truscott     T: @IanTruscott     W: IanTruscott.Me

 


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CONTENT + ALT + DELETE: BULLETIN #21

'CONTENT + ALT + DELETE' HAS BEEN LONG-LISTED FOR THE #UKBLOGAWARDS2016 - 

PLEASE VOTE NOW (TOP CATEGORY)

content alt delte james ainsworth content marketing podcast and blog

WELCOME TO YOUR ESSENTIAL WEEKLY CONTENT MARKETING UPDATE.


CONTENT MARKETING PODCAST 

Podcast contains a review of the content marketing week plus bonus tools and tips!


CONTENT MARKETING TOOLS

BYND – One App. All Your Favorite Feeds.

Centralised and algorithmic editing of your Instagram, Twitter and Facebook feeds in one handy App.

BYND (beta)

 

PHOTYPE – Find photos, crop without cropping & overlay text.

A great tool for testing stock images with your intended text overlay before you commit to credits.  

PHOTYPE

 

AFLAVA SMARTDOWN (beta) – A really smart Markdown Editor for all kinds of writing.

A tool to simplify your writing process if Markdown is your thing. 

AFLAVA SMARTDOWN


CONTENT MARKETING PEOPLE

Catherine Toole   T: @catherinetoole     W: Sticky Content

Sonja Jefferson     T: @sonjajefferson   W: Valuable Content

Marshall Kirkatrick     T: @marshallk     W: Get Little Bird


CONTENT MARKETING CAREERS

Online Editorial Manager – Mothercare

Product and Content Marketing Manager – Lexis Nexis

Internal Communications Content Manager – Capita

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CONTENT + ALT + DELETE: BULLETIN #20

'Content + Alt + Delete' has been long-listed for the #UKBlogAwards2016 - 

Please vote now (Top Category)

content alt delte james ainsworth content marketing podcast and blog

WELCOME TO YOUR ESSENTIAL WEEKLY CONTENT MARKETING UPDATE.


CONTENT MARKETING PODCAST

Podcast contains a review of the content marketing week plus bonus tools and tips!


CONTENT MARKETING TOOLS

Upcontent – Less Noise. Better Content.

By the power of algorithms, get great content relevant to the keywords that matter to you most. 

Upcontent

 

Hemingway App – Makes your writing bold and clear.

Looking for some pointers on how to write with clarity? Run your copy through this App for guidance. 

Hemingway App

 

Shorthand Social – Create stories that are made to be shared

Another destination to blog or share your thoughts. If Wordpress or Squarespace are too much and Medium is too little. Well, Goldilocks, Shorthand Social may well be just right for you. 

Shorthand Social


CONTENT MARKETING PEOPLE

Helen Lawrence     T: @helenium     W: Twitter UK Advertising Blog

Ben Ayers     T: @BenAyers     W: We Are Content Led

Sue Keogh     T: @Sookio     W: Sookio


CONTENT MARKETING CAREERS

Content Marketing Manager – Lucozade Ribena Suntory

Content Marketing Manager – Paypal

Website Content & Conversion Manager – Tesco

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CONTENT + ALT + DELETE: BULLETIN #19

'Content + Alt + Delete' has been long-listed for the #UKBlogAwards2016 - 

Please vote now (Top Category)

content alt delte james ainsworth content marketing podcast and blog

WELCOME TO YOUR ESSENTIAL WEEKLY CONTENT MARKETING UPDATE.

CONTENT MARKETING ARTICLES

What #Twitter10k means for content marketers – Gina Roughan

A Quick Overview of 2016 Marketing Trends – Kelly Loubet

How UX helped Netflix take over the world – Mike O’Brien


CONTENT MARKETING TOOLS

Mailsnail – Design, send, and manage direct mail with ease:

From email to direct mail, a one-stop shop for sending out that perfectly crafted message.

Mailsnail (Beta sign-up)

 

Squarespace – Blogging modular content blocks:

This here blog uses Squarespace and it is a truly versatile, short-learning curve, all-singing and sometimes dancing blogging platform.

Squarespace

 

Coffitivity – Coffee-shop white noise with added science:

Coffitivity seeks to boost productivity by providing the background noise of a bustling coffee shop to induce focus without the caffeine shakes.

Coffitivity


CONTENT MARKETING PEOPLE

Sam Beament     T: @beamo     W: http://sambeament.blogspot.co.uk/

Anushka Kandola     T: @anushkakandola

Callum Joynes   T: @callumjoynes      W: callumjoynes.flavors.me


CONTENT MARKETING CAREERS

In-house Content Manager – Choobah Limited

Head of Content – Deliveroo

Head of EU Content Partnerships – Amazon

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